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About

A small team obsessed with one number: yours .

Most agencies grow by hiring juniors and renting out their time. We stayed small on purpose so the person you talk to is the person doing the work.

Team

Meet the people doing the work

Karl von Luckwald, CEO of Serplit

Karl von Luckwald

CEO

Karl leads the business and client accountability, keeping every engagement tied to measurable outcomes.

He has built and scaled businesses that depend on online growth, so he understands both the owner and marketing-team perspective.

His role is to keep the team focused on what moves the needle — not reports that look good but do not create revenue.

Petch Peemanus, SEO specialist at Serplit

Petch Peemanus

SEO Specialist

I work directly with business owners and SME marketing teams on SEO and website performance every day.

Most of my time goes into analysis, keyword strategy, site structure, and figuring out what actually creates customers.

Our goal is not rankings alone. It is qualified leads and revenue you can measure.

If a recommendation is unlikely to improve traffic, leads, or conversions, it does not make the plan.

When we help

Most clients come to us because

Whether you are new to SEO or burned by a previous agency, the pattern is usually one of these three problems.

  • The site exists but nobody visits

    The website is live, but Google is not sending people who are actively looking for what you sell.

  • Traffic without enquiries

    Visitors arrive but do not enquire, call, or request a quote because the offer is unclear or the path to contact is weak.

  • No idea what is working

    Reports pile up, but it is unclear what to do next or what is actually driving revenue.

How we work

What we stand by on every engagement

SEO and web design are usually sold separately by teams that never talk. That is why most agency work stalls.

  • Senior hands on deck

    Every project is led by people who have shipped this work before. No juniors learning on your budget.

  • Outcome-driven

    We measure ourselves on pipeline, not deliverables. If a tactic is not moving the metric, we kill it.

  • Plain language

    No jargon. We explain what we are doing and why in language a business owner can act on.

  • Web + SEO together

    Structure, content, and conversion are designed together — not SEO bolted onto a site that cannot convert.

Process

How we work with clients

Every project starts with understanding the business before we touch keywords or pages.

  1. Step 1

    Business and opportunity analysis

    Understand customers, competitors, sales channels, and what the site is missing today.

  2. Step 2

    Keyword and structure strategy

    Target buyer-intent queries, map the sitemap, and define the pages you need.

  3. Step 3

    Site and content improvements

    Fix technical SEO, UX, and content so it answers real customer questions.

  4. Step 4

    Measure and iterate

    Use GA4 and Search Console to see what creates leads, then double down there.

  • +280%

    Avg. organic traffic growth in 6 months

  • 3–5%

    Conversion rate on rebuilt client sites

  • 48 hrs

    Free audit delivered — no obligation

Clients

Businesses that trust us

Want to work together?

Book a free 30-minute call. We will point at the one thing that will move the needle most right now.

Get in touch Services See client results