.sk-seo-basics[data-astro-cid-dna4yg4a]{padding:1.5rem 1.375rem;background:var(--path-surface-sheet)}.sk-seo-basics__block[data-astro-cid-dna4yg4a]+.sk-seo-basics__block[data-astro-cid-dna4yg4a]{margin-top:0}.sk-seo-basics__divider[data-astro-cid-dna4yg4a]{margin:1.5rem 0;border:none;border-top:1px dashed var(--path-border)}.sk-seo-basics__title[data-astro-cid-dna4yg4a]{margin:0 0 .75rem;font-family:var(--font-display-path);font-size:var(--text-xl);font-weight:700;line-height:1.3;color:var(--path-ink)}.sk-seo-basics__description[data-astro-cid-dna4yg4a]{margin:0 0 1rem;font-size:var(--text-base);line-height:1.6;color:var(--path-muted)}.sk-seo-basics__items[data-astro-cid-dna4yg4a]{display:flex;flex-direction:column;gap:.75rem;margin:0;padding:0;list-style:none}.sk-seo-basics__item[data-astro-cid-dna4yg4a]{display:flex;align-items:flex-start;gap:.75rem;font-size:var(--text-base);line-height:1.55;color:var(--path-ink)}.sk-seo-basics__item[data-astro-cid-dna4yg4a] .sk-icon-check[data-astro-cid-dna4yg4a]{margin-top:.15rem;flex-shrink:0}.sk-seo-basics__closing[data-astro-cid-dna4yg4a]{margin:1.25rem 0 0;padding-top:1.25rem;border-top:1px dashed var(--path-border);font-size:var(--text-base);line-height:1.6;color:var(--path-muted)}.sk-seo-content-list[data-astro-cid-xdyf2ca6]{padding:1.25rem 1.375rem;background:var(--path-surface-sheet)}.sk-seo-content-list__items[data-astro-cid-xdyf2ca6]{display:flex;flex-direction:column;gap:.75rem;margin:0;padding:0;list-style:none}.sk-seo-content-list__item[data-astro-cid-xdyf2ca6]{display:flex;align-items:flex-start;gap:.75rem;font-size:var(--text-base);line-height:1.55;color:var(--path-ink)}.sk-seo-content-list__item[data-astro-cid-xdyf2ca6] .sk-icon-check[data-astro-cid-xdyf2ca6]{margin-top:.15rem;flex-shrink:0}.sk-seo-content-list__closing[data-astro-cid-xdyf2ca6]{margin:1.25rem 0 0;padding-top:1.25rem;border-top:1px dashed var(--path-border);font-size:var(--text-base);line-height:1.6;color:var(--path-muted)}.seo-service-page .seo-compare{display:grid;gap:1.25rem;margin-inline:auto;max-width:var(--container-content)}.seo-service-page .seo-compare__visual{width:min(100%,42rem);justify-self:center;margin-inline:auto}.seo-service-page .seo-compare__visual .wp-media__frame{aspect-ratio:auto;height:auto}.seo-service-page .seo-compare__visual .wp-media__img{width:100%;height:auto;object-fit:initial}.seo-service-page .sk-rankings-gap{display:flex;flex-direction:column;align-items:center;gap:1.5rem;margin-inline:auto;max-width:var(--container-content)}.seo-service-page .sk-rankings-gap__contrast{padding:1.25rem 1.125rem;background:var(--path-white);width:fit-content;max-width:min(34rem,100%);margin-bottom:2.5rem}@media(min-width:40rem){.seo-service-page .sk-rankings-gap__contrast{padding:1.375rem 1.25rem}}.seo-service-page .sk-rankings-gap__columns{display:grid;gap:1rem}@media(min-width:30rem){.seo-service-page .sk-rankings-gap__columns{grid-template-columns:minmax(0,1fr) auto minmax(0,1fr);gap:.75rem 1rem;align-items:center}}.seo-service-page .sk-rankings-gap__column{display:flex;flex-direction:column;gap:.75rem;min-width:0}.seo-service-page .sk-rankings-gap__column--wrong{padding:.875rem 1rem;background:var(--path-broken-bg);border:1px solid color-mix(in oklab,var(--path-broken) 22%,var(--path-border));border-radius:var(--radius-sm)}.seo-service-page .sk-rankings-gap__column--right{padding:.875rem 1rem;background:var(--path-search-light);border:1px solid color-mix(in oklab,var(--path-search) 22%,var(--path-border));border-radius:var(--radius-sm)}.seo-service-page .sk-rankings-gap__column-label{margin:0;font-family:var(--font-display-path);font-size:var(--text-xs);font-weight:700;line-height:1.35;letter-spacing:.05em;text-transform:uppercase}.seo-service-page .sk-rankings-gap__column--wrong .sk-rankings-gap__column-label{color:var(--path-broken)}.seo-service-page .sk-rankings-gap__column--right .sk-rankings-gap__column-label{color:var(--path-search)}.seo-service-page .sk-rankings-gap__items{display:flex;flex-direction:column;gap:.5rem;margin:0;padding:0;list-style:none}.seo-service-page .sk-rankings-gap__item{display:flex;align-items:center;gap:.5rem;font-family:var(--font-display-path);font-size:var(--text-base);font-weight:700;line-height:1.35;color:var(--path-ink)}.seo-service-page .sk-rankings-gap__item--wrong .sk-icon-glyph{color:var(--path-broken)}.seo-service-page .sk-rankings-gap__item--right .sk-icon-check{flex-shrink:0}.seo-service-page .sk-rankings-gap__divider{display:flex;align-items:center;justify-content:center;align-self:center}.seo-service-page .sk-rankings-gap__vs{display:inline-flex;align-items:center;justify-content:center;min-width:2.25rem;height:2.25rem;font-family:var(--font-display-path);font-size:var(--text-xs);font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--path-muted);background:var(--path-surface-sheet);border:1px dashed var(--path-border);border-radius:999px}@media(max-width:29.99rem){.seo-service-page .sk-rankings-gap__divider{padding-block:.25rem}}.seo-service-page .sk-rankings-gap__causes{width:100%;align-self:stretch;padding:1.375rem 1.25rem 1.5rem;background:var(--path-white)}@media(min-width:40rem){.seo-service-page .sk-rankings-gap__causes{padding:1.5rem 1.5rem 1.625rem}}.seo-service-page .sk-rankings-gap__causes-title{margin:0 0 1.125rem;font-family:var(--font-display-path);font-size:var(--text-xl);font-weight:700;line-height:1.3;color:var(--path-ink);text-wrap:balance}.seo-service-page .sk-rankings-gap__causes-grid{display:grid;grid-template-columns:1fr;gap:0;margin:0;padding:0;list-style:none;border:1px solid var(--path-border);border-radius:var(--radius-sm);overflow:hidden}@media(min-width:40rem){.seo-service-page .sk-rankings-gap__causes-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}.seo-service-page .sk-rankings-gap__cause{display:grid;grid-template-columns:auto minmax(0,1fr);gap:.875rem;align-items:start;padding:1rem 1.125rem;background:var(--path-surface-sheet);border-bottom:1px solid var(--path-border)}.seo-service-page .sk-rankings-gap__cause:last-child{border-bottom:none}@media(min-width:40rem){.seo-service-page .sk-rankings-gap__cause{border-right:1px solid var(--path-border)}.seo-service-page .sk-rankings-gap__cause:nth-child(2n){border-right:none}.seo-service-page .sk-rankings-gap__cause:nth-last-child(-n+2){border-bottom:none}}.seo-service-page .sk-rankings-gap__cause-copy{display:grid;gap:.25rem;min-width:0}.seo-service-page .sk-rankings-gap__cause-title{margin:0;font-family:var(--font-display-path);font-size:var(--text-base);font-weight:700;line-height:1.35;color:var(--path-ink)}.seo-service-page .sk-rankings-gap__cause-desc{margin:0;font-size:var(--text-sm);line-height:1.55;color:var(--path-muted)}.seo-service-page .sk-rankings-gap__insight{display:flex;align-items:flex-start;gap:.75rem;width:fit-content;max-width:min(34rem,100%);margin-top:2.5rem;padding:1rem 1.125rem;background:var(--path-note);border:1px solid var(--path-pencil);border-radius:var(--radius-sm)}@media(min-width:40rem){.seo-service-page .sk-rankings-gap__insight{align-items:center;padding:1.125rem 1.25rem}}.seo-service-page .sk-rankings-gap__insight .sk-icon-stamp{flex-shrink:0}.seo-service-page .sk-rankings-gap__insight p{margin:0;font-family:var(--font-display-path);font-size:var(--text-base);font-weight:700;line-height:1.45;color:var(--path-ink);text-wrap:pretty}@media(min-width:40rem){.seo-service-page .sk-rankings-gap__insight p{font-size:var(--text-lg)}}.sk-seo-summary[data-astro-cid-il36s6bg]{padding:1.5rem 1.375rem;background:var(--path-surface-sheet)}.sk-seo-summary[data-astro-cid-il36s6bg] p[data-astro-cid-il36s6bg]{margin:0;font-size:var(--text-base);line-height:1.65;color:var(--path-muted)}.sk-seo-summary[data-astro-cid-il36s6bg] p[data-astro-cid-il36s6bg]+p[data-astro-cid-il36s6bg]{margin-top:1rem}